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    Strategic Communications Why Strategic Communications Is Not a Luxury Fund Development How to Write a Grant Proposal Funders Actually Read Strategic Planning What is a Theory of Change?
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Sibyl Consulting

Insights

Sector-fluent writing on grant development, program evaluation, policy, and strategic planning — for nonprofits doing essential work in housing, homelessness, and social services.

  • Strategic Communications

    Why Strategic Communications Is Not a Luxury for Housing Nonprofits

    Most housing nonprofits produce a lot of communication that doesn't add up to anything — because it wasn't built from a coherent foundation. Here's what strategic communications actually does, and why the story has to start with the people.

    Caitlin Rae · May 2025 · 10 min read

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  • Fund Development

    How to Write a Grant Proposal Funders Actually Read

    Most grant writing advice describes the destination without telling you how to get there. The barrier isn't effort — it's translation. Here's what funded proposals actually do differently, from someone who has written them.

    Caitlin Rae · May 2025 · 10 min read

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  • Strategic Planning

    What is a Theory of Change? A Plain-Language Guide for Nonprofit Leaders

    Every housing nonprofit applying for government funding eventually encounters the phrase "Theory of Change." Here's what it actually means, why funders require it, and what separates a strong one from a weak one.

    Caitlin Rae · May 2025 · 7 min read

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  • Program Evaluation

    Program Evaluation for Housing Nonprofits: What ESDC and Provincial Funders Want to See

    Most housing nonprofits treat program evaluation as a reporting obligation. That's not evaluation — it's documentation after the fact. Here's what government funders are actually looking for, and where organizations most often go wrong.

    Caitlin Rae · Coming soon

  • Fund Development

    What is Reaching Home Funding — and How Do Housing Nonprofits Access It?

    Reaching Home is one of the most significant federal funding streams available to housing and homelessness nonprofits in Canada — and one of the least well-documented for the organizations applying to it.

    Caitlin Rae · Coming soon

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